Greg Phipps | West Coast Automotive | Santa Rosa Auto Repair

Greg Phipps, is the owner of The Greg Phipps Company, Inc., the parent company of West Coast Automotive. Greg is a multi-faceted man with over 40 years business experience. His knowledge comes from a wide variety of areas from general contracting, operation management and business administration.

With an interest in the automotive repair industry he opened West Coast Automotive in January 2015. Greg’s hard work and solid reputation earned him his first Napa Car Care Center. To better enhance the operation and continued growth of this locally owned business in Santa Rosa, California; Greg is currently attending an in-depth consultation program through Management Success.

Greg has always been actively involved in his community. Greg has always had an interest in Theater. This brought him to the 6th Street Playhouse, where he consulted on several phases of the construction of the theater..  He also continued building set and lighting design for productions. He has also served two terms on a local water board. Greg and his wife Rita have a passion for dance. They are actively involved in the local ballroom and Latin dance community.

Greg wanted to build an auto shop that would be unique. He wanted a clean well lite environment where his technicians could do quality work and customers would feel welcome and comfortable. The staff is trained to treat the customer with respect and listen to their needs.


Chris Miller | West Coast Automotive | Santa Rosa Auto Repair

Chris Miller was born and raised in Sonoma County and has been working on cars since his cousin sold him his 1979 International Scout Traveler at the tender age of 14. After dabbling in metal fabrication for rock crawling Toyota’s in his teenage years, Chris worked as a musician and bicycle mechanic in Portland, Oregon.

He trained as a guitar maker in 2012, and has since built vintage replica acoustic guitars under the name Chris Miller Guitars (www.cmillerguitars.com). In his spare time Chris enjoys playing old time fiddle music and classic country with the Hook N Line Stringband and the Evie Ladin Band, and enjoys going out for a night of old fashioned square dancing. Currently he is restoring his Wife’s 1956 Chevrolet Beauville 210 Wagon, which has been in her family since new.

Chris enjoys helping customers with their day-to-day automotive issues, as well as bringing classic cars back to life. As our Service Writer, he will likely be the one answering the phone when you call!


EricPurkhiser | West Coast Automotive | Santa Rosa Auto Repair

Eric Purkhiser began working with cars in his late teens while attending Piner High School in Santa Rosa, California. His passion later turned into a career in the automotive industry. Eric is a well-rounded technician with over 20 year’s hands-on experience. In his spare time he enjoys wrenching on his own 1967 Galaxie and 1990 Supercharged Mustang. Through the years he enhanced his automotive knowledge working at a variety of shops including Truck Tech Auto & Smog, Applied Automotive, Mustang Muscle & Classic, Whole Automotive, and currently works at West Coast Automotive. Although Eric enjoys the classic Fords (1960 – 1995), he is well versed with diagnostic/general repair on most automobiles and medium duty trucks including classic cars and 4x4’s.

Eric's automotive education includes certification from the Santa Rosa Junior College including air conditioning certification. He is ASE Certified and working toward obtaining his ASE Master Certification.


MikeCracchiolo | West Coast Automotive | Santa Rosa Auto Repair

Mike Cracchiolo has over 30 years’ experience as a journeyman and master tech/fabricator. Mike started wrenching in the automotive industry at a very young age. As a child he was fascinated with the mechanics of how things worked. This fascination remained as time went on and motivated Mike to a point where he enrolled in the auto shop program in both his junior and senior year of high school. Over time he continued to broaden his skill and knowledge set up to include building and fabricating of custom cars. His experience is not limited to American built vehicles; he also has a thorough knowledge of European and Asian vehicles.

When not at the shop and in his spare time Mike enjoys building and flying remote control aircraft, riding his motorcycle and taking the occasional ride in a helicopter. Additionally, he is a Ham radio operator as well as an active member of the Patriot Guard and the Warriors Watch Riders [a public service group providing security and escorts for fallen returning service men and women, as well as welcoming home our service men and women from deployment.]

Mike has a positive outlook and wonderful zest for life. He tells us “I love what I do and ‘fixing things’ is my life.”